Job Description
Requirements:
- BS degree in Statistics, Marketing or related field
- Proven Market Research Analysis experience with minimum 2 years in FMCG research portfolio
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Search engines, web analytics and business research tools acumen
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
- Strong analytical and critical thinking
Responsibility:
- Collect data on consumers, competitors and the marketplace and consolidate information into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect IT
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties research and implement best practices
Benefits:
- EPF+SOSCO
- Annual Leave + Medical Leave