Job Description
Summary of Job Functions:
- Take ownership of all projects / accounts assigned; manage multiple projects with the ability to
switch from one to the other seamlessly - Develop creative, human-centered content and strategies that are forward-thinking and in-line with
current media trends - Employ and refine knowledge re: UI/UX considerations and best practices
- Plan and develop wireframes, personas, journey maps, and more
- Produce (and guide juniors in the production of) strong, original copy and create content for a wide range of deliverables
- Develop and maintain messaging styles that are in line with brief / client requirements
- Ensure consistency and accuracy in all communications – adhering to the client’s established brand values and tone of voice across all campaigns and projects
- Proofread and edit all content and copy under your responsibility; ensure that juniors do the same
- Take briefs and work closely with your project lead and peers to deliver creative and compelling ideas, content, and/or solutions
- Maintain an interest in popular culture and keep an eye on competitor activities
- Stay up-to-date with tech and digital advertising trends and best practices
Responsibilities:
- Concept Development:
o Take briefs, digest requirements and help identify appropriate solutions (project-scoping)
o Develop and/or contribute to the development of strategic ideas – based on client
requirements, personal research, and input from project / team members
o Plan, organise, and structure content for websites, apps, etc.
o Sharpen conceptualisation skills through constant discussions and ideation sessions
o Provide input and assist with deck-writing and business pitches to win new clients and projects - Content Development:
o Extrapolate coherent and optimised content from raw data or incomplete info
o Develop and/or assist in the development of information architectures, personas, journey maps, and content wireframes
o Propose and develop effective content / copy directions
o Cultivate and maintain a basic understanding of websites, web development trends, social media platforms, and technology in general
o Revise content / copy direction based on feedback - Copywriting:
o Essential – good grammar, a natural flair for writing and keen attention to detail
o Write strong, concise copy with consistent tone and manner
o Work closely with design team to ensure that copy and design come together seamlessly
Job Description
- Develop and propose new house styles as per requirements for new projects
- Copy / Content Project Management:
o Proactively manage all assigned tasks and projects from concept through completion
o Ensure prompt delivery of all content and copy under your responsibility
o Attend meetings (internal and external briefings, ideations, discussions, etc.) as and when required - Miscellaneous:
o Assist in web and mobile app QA & UAT testing as and when required
Qualification & Experience Requirements:
- At least a Diploma/ Degree graduates in Language school or equivalent.
- Good to have related working experiences/ experience in a digital agency or tech-based environment.
- Non-diploma holders with 1–2 years of writing experience may also apply (portfolio / writing
samples required) - Students may apply as fulfilment of industrial attachment / internship (min. 3 months)
Requirements:
- Able to write accurate, clear, concise and grammatically correct copy
- Able to convert complex messages into easily understandable copy
- Creative and imaginative; strong will to learn and curious about client products / services
- Understand the different language styles that appeal to various target markets
- Proactive and meticulous with a positive attitude
- Adept in MS Office Suites (especially Word, PowerPoint & Excel)