Job Description
Drive the overall On-Trade/Off-Trade strategy and operations for Carlsberg Malaysia. This includes strategy, planning, development and implementation of marketing and channel programs to ensure meeting of channel objectives.
Responsibilities:
Channel Development:
- Develop channel strategies and translate into execution plan
- Drive the implementation of Channel PICoS
- Integrate Brand objectives, Channel plan, Customer plan by working closely with the key stakeholders
- Partner with sales to win, retain and bring Carlsberg’s portfolio of brands to life in the channel
- Track, analyse and review channel performance, and make recommendations
Operations Excellence:
- Manage channel spend effectiveness and within budget
- Manage Trade Marketing fund to maximize growth and ROI
- Ensure strong follow up follow through and rapport building with customers in partnership with sales stakeholders
- Manage national marketing activities for the channel and channel initiatives implementation, follow up & post mortem
- Challenge objectively to improve ways of working and deliver better result
People Development:
- Demonstrate and promote the triple As values – Alignment, Accountable and Action
- Coaching, guiding and providing clear direction to his/her team member in achieving the same KPIs
- Groom and develop his/her team member by following through the IDP conversations and actions
Requirements:
- Minimum 5 years’ experience within channel marketing management in FMCG industry (experience in local beer industry is an advantage)
- Degree in Marketing, Business or similar
- People leadership experience of minimum 2 years
- Strong negotiation and influencing skills
- Good communication, presentation and interpersonal skills
- Innovative and systematic person with sound analytical skills
- High work capacity and team-oriented
- Action-oriented, persistent and a change driver
- Passion in the beer industry
Job Details:
Workplace
Shah Alam, MY
Job type
Permanent
Part time / Full time
Full Time
Working Time
Monday 5pm
Friday ; 4pm
We regret to inform only shortlisted candidates will be notified.