Copywriter

Summary of Job Functions:

• Take ownership of all projects / accounts assigned; manage multiple projects with the ability to
  switch from one to the other seamlessly
• Develop creative, human-centered content and strategies that are forward-thinking and in-line with
  current media trends
• Employ and refine knowledge re: UI/UX considerations and best practices
• Plan and develop wireframes, personas, journey maps, and more
• Produce (and guide juniors in the production of) strong, original copy and create content for a wide range of deliverables
• Develop and maintain messaging styles that are in line with brief / client requirements
• Ensure consistency and accuracy in all communications – adhering to the client’s established brand values and tone of voice across all campaigns and projects
• Proofread and edit all content and copy under your responsibility; ensure that juniors do the same
• Take briefs and work closely with your project lead and peers to deliver creative and compelling ideas, content, and/or solutions
• Maintain an interest in popular culture and keep an eye on competitor activities
• Stay up-to-date with tech and digital advertising trends and best practices

Responsibilities:

• Concept Development:
  o Take briefs, digest requirements and help identify appropriate solutions (project-scoping)
  o Develop and/or contribute to the development of strategic ideas – based on client
  requirements, personal research, and input from project / team members
  o Plan, organise, and structure content for websites, apps, etc.
  o Sharpen conceptualisation skills through constant discussions and ideation sessions
  o Provide input and assist with deck-writing and business pitches to win new clients and projects
• Content Development:
  o Extrapolate coherent and optimised content from raw data or incomplete info
  o Develop and/or assist in the development of information architectures, personas, journey maps, and content wireframes
  o Propose and develop effective content / copy directions
  o Cultivate and maintain a basic understanding of websites, web development trends, social media platforms, and technology in general
  o Revise content / copy direction based on feedback
• Copywriting:
  o Essential – good grammar, a natural flair for writing and keen attention to detail
  o Write strong, concise copy with consistent tone and manner
  o Work closely with design team to ensure that copy and design come together seamlessly

Job Description

• Develop and propose new house styles as per requirements for new projects
• Copy / Content Project Management:
  o Proactively manage all assigned tasks and projects from concept through completion
  o Ensure prompt delivery of all content and copy under your responsibility
  o Attend meetings (internal and external briefings, ideations, discussions, etc.) as and when required
• Miscellaneous:
  o Assist in web and mobile app QA & UAT testing as and when required

Qualification & Experience Requirements:

• At least a Diploma/ Degree graduates in Language school or equivalent.
• Good to have related working experiences/ experience in a digital agency or tech-based environment.
• Non-diploma holders with 1–2 years of writing experience may also apply (portfolio / writing
  samples required)
• Students may apply as fulfilment of industrial attachment / internship (min. 3 months)

Requirements:

• Able to write accurate, clear, concise and grammatically correct copy
• Able to convert complex messages into easily understandable copy
• Creative and imaginative; strong will to learn and curious about client products / services
• Understand the different language styles that appeal to various target markets
• Proactive and meticulous with a positive attitude
• Adept in MS Office Suites (especially Word, PowerPoint & Excel)